Saatchi & Saatchi website!!!

(click on the image to access this website)

My friend introduced the website of Saatchi&Saatchi company which is often called The Ideas Company to me several months ago when I was studying semester 1. Immediately, the company which majors in interior design and advertising made a strong impression on me due to ts design and structure.

In term of its design, the first thing that makes me curious and eager is the solid block on the left of the page, it looks like a chimney reeking smokes. Especially, its source is the dropdown main menu of the company. It lets people think that the ideas from people working there can create new and innovative things based on available stuff. Moreover, from the top to the bottom, we can easily see many tiny and soft objects swimming around and around their given areas. On the top, there seems to be many shapeless ones escaping from the chimney and then swallowed by this solid stuff again. However, if you pay more attention on watching these funny things, you'll catch that there're not totally shapeless. Some of them has the shape of a rubber tyre, an airplane, a cat, a cooker, etc. In my opinion, they're the products that Saatchi&Saatchi advertised.
On the other hand, at the bottom of the solid block, there're a simulation of a fish tank. As you can follow, the above solid block named "Search" is moving based on the movement of the biggest fish which is at the highest point of "the fish tank". Everything is moving smoothly and peacefully. Actually, the color of things as well as the positions of all the fish will depend on which subjects you choose on the dropdown menu eg. "Our network"- grass green, "Kevin Roberts"- red, "Bob's Idea Gallery"- purple, etc. But to me, the sense of peace and tender doesn't change much ^^ hmmm... but it may get you bored if you concentrate on these things too much. However, above all, the most attractive thing can hold us to access this site and keep an eye on is the eyecatching movement as well as the outstanding colors of these small and simple things.

Second, as for the structure, I just can say "GREAT!!!".. you may agree with me, you may not... but I think it's well-organized and rather clear to view. Especially, the perfectly white background contributes to make the structure more stable due to its simplicity and clearness. Moreover, the content is divided reasonably and concisely. Each page's content is long enough to give sufficient information as well as not to let people feel bored.

I finish ^^ now it's time for you to explore Saatchi&Saatchi yourself!!!

Layout print exercise >"<

Actually, I didnt know whether I had done it right or wrong just because I couldn't read the file attached on BB. Therefore, what I did was what I heard from some friends and guessed from the rest of the slices.
There's something wrong with PC's resolution, therefore, you need to click to each card to view the precise sizes and colors ^^
First is the business card I designed for Vic Dickenson who is the treasurer of "Saigon Running Club" (hope so ^^) I chose blue color for the background to create a feeling of trustworthy and carefulness. I changed the color of the logo a little bit to make it more dynamic and lively and fix the main purpose of Running Club. And well... dont know why I always choose Myriad font for such formal situations like this. Whatever it is, just enjoy it and feel free to comment ^^


The second card is just my sudden inspiration after taking an afternoon nap ^^. I chose brown color to create a sense of stability, white color to build a sense of explicitness, etc. I put several lines to reduce the spaciousness as well as make people feel something straightforward :) That's what I think... how about you?


The next one is the business card for my own =.= Though I couldn't read the slices, I knew that it was somehow different from what I was told to do +_+ I thought that if I just put some available suff on the card and change the font Myriad a little bit, it'd look like thousands cards on others' blogs. So I made it different from the directions in the slices. However, I do like this card. Lily, plz forgive me :)
Guys, you may wonder why I chose "IO design" for my company name. What to say, that's my friend's company name and its slogan is "Idea oriented, Success oriented"...