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Tuesday, July 18, 2006

Another brilliant TV ad ^.^


(click on the image to watch the video)

That's a commercial TV ad was made by The London advertising agency Wieden and Kennedy for Honda Accord -- Honda UK in 2003. Acording to Wikipedia, its name is The Cog. After watching it, I just can say "SUPERB !!!" because it is completely based on some simple physical rules and made without any CGI (computer-generated-imagery) or photographic tricks ^.^ It reminds me of the series of Tom and Jerry of which many episodes rely on the idea of physics and interaction.
Like the previous one I've posted, this ad makes you curious to know what'll happen next and before you start to become fed up with the same thing happening and happening again, the main idea starts :)
The background music and sound work well though they don't occur much in this ad. For some who may want to know, that's the song "Rapper's Delight" by The SugarHill Gang. Besides that, I like the man's voice speaking the slogan of Honda Accord: "Isn't it nice, when things just, work?" (it seems to be hard to listen to it =.='') That's the voice of US author Garrison Keillor.
Just enjoy it and comment, please ;)

Reference:
Cog(television commercial) http://en.wikipedia.org/wiki/Cog_(television_commercial)

6 Comments:

Blogger thanhhua said...

hehe, i love it, 100% technology!!! ^^ though the ad is a bit long if not say it's too long! People may switch away before they can see the word "Accord". Overall, i like it cuz it's smart and modern ^^

Tuesday, July 18, 2006 12:07:00 PM

 
Blogger Alan Vo said...

I think this ad takes us about 2 mins +_+ a long time for an ad, rite?
however, if there's no special effects to create it, it's worthy watching ^.^

Tuesday, July 18, 2006 1:03:00 PM

 
Anonymous Anonymous said...

omgosh, i love it. it's a lil bit too long but it doesn't matter 'cause that was the most awesome TV commercial i've ever seen.

Tuesday, July 18, 2006 6:59:00 PM

 
Blogger Melanie said...

Yup, I agree that it's too long, and somehow makes me feel boring! But the idea is very good, it has attracted me to follow the track till the end! In general, this is a new type of "advertising" and its concept is basically cool!

Tuesday, July 18, 2006 8:07:00 PM

 
Blogger Alan Vo said...

surely the idea is cool and either is its slogan ^.^
Can you guys hear it clearly? I had to listen to it 3 or 4 times to catch it... >"<

Tuesday, July 18, 2006 8:56:00 PM

 
Blogger Alan Vo said...

yep... surely its long duration makes people feel bored because the same physics rules happen and happen again.. but maybe I think that the producers wanted to put all necessary elements to complete a Honda car together and depict them fully ^.^
Therefore the viewers will have a general sight of the process to make a car and they'll think the price they pay for a car is appropriate :)

Wednesday, July 19, 2006 6:54:00 PM

 

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